Orrio develops and manages comprehensive paid search and retargeting campaigns through Google Ads and Bing (including text, display and video). These campaigns can create awareness among in-market audiences, while reinforcing brand recognition among prospective students and their families. We produce highly-targeted campaigns for social media (including Facebook) and streaming radio; we can also offer specialized campaigns (including geofencing and OTT).

Orrio offers highly personalized communications on behalf of your school through various platforms (including email, direct mail, custom video messaging, text/SMS and more). We deliver integrated campaigns that reinforce your brand and connect with prospects at just the right time.

Orrio builds out and maintains customer relationship management systems (CRMs) across multiple platforms including Airtable, HubSpot and others. We can design and develop marketing funnels, drip campaigns, notification emails, visual assets and more—giving your staff the time they need to focus on recruiting new students.

Orrio provides full-service video production services (including pre-production, casting, cinematography, editing and distribution). We also offer specialized video services (including 360-degree and drone videography).

Orrio's event marketing services include event promotion (through direct mail, email, social and search), event registration and confirmation, event reminders and final reporting.

Orrio developed one of the industry's first predictive models for determining the likelihood that a prospective student would enroll. This model (which incorporates behavioral data, prospective profiles, and third-party information) allows schools to better allocate resources and effort—which in turn increases yield and provides greater ROI.

Orrio develops and delivers traditional student search campaigns (digital and/or direct mail). We can manage all aspects of your program—from list targeting and purchase to mail fulfillment and final reporting.