Is it Time to Retire Your Recruitment Funnel? |
Most colleges and universities build their recruitment programs around the admissions funnel—you collect a certain number of inquiries, a percentage of which will convert to applications and a portion of which will convert to deposits. The prospect's stage (as an inquiry, applicant, or deposit) drives where they fall in the funnel (and in turn what types of communications they receive).
They are a tried-and-true method of tracking leads in the sales world... but funnels are no longer the right tool for higher education enrollment management. Why? |
The Engagement Spectrum helps you segment your prospects based on their interactions. |